{ CASE STUDY }
Jamie had one van, two crew, no website of his own and a diary that depended on comparison sites. He was openly asking whether the business was viable. We built the site from scratch, put Google Ads on it within days and layered SEO underneath. Twelve months on, the site records around forty enquiries a month and the business runs multiple vans, a storage unit and a permanent team.
Website Build, Google Ads and SEO
Folkestone, Kent
12 months
Enquiries tracked on the site since October 2025
Quote forms and phone calls, on average
Monthly search impressions, launch to August 2026
The work
{ THE CHALLENGE }
No website, no owned lead source, nothing to build on
More Than Movers had been trading since 2019 with one van and two crew. Enquiries were inconsistent and most of them came through comparison sites, which meant paying for every lead and competing on price with everyone else on the list. Previous agencies had burned the marketing budget, and one of them kept the domain when Jamie left, so the business did not even own its own website. That is the position a lot of small movers are in: good reviews, real skill on the job, and no way for a customer to find them directly. Jamie was honest that he was questioning whether the business was viable long term.
{ WHAT WE DID }
Build the foundation, then switch the enquiries on
We started from nothing. The new website was built on WordPress with a page for every service, from house removals to clearances and long-distance moves, and a page for each of the Kent towns the vans actually serve: Folkestone first, then Dover, Hythe, Ashford, Canterbury, Deal, Chatham, Maidstone and the rest. Every page carries the reviews, the accreditations and a quote form, and every form and phone call is tracked in Google Analytics so Jamie can see where each enquiry came from. Google Ads went live within days of launch so the diary filled while the organic work took hold. SEO was layered on underneath as the compounding engine: Folkestone and the core services first, then the wider Kent towns, citations and the technical housekeeping that keeps a new site clean. The site was built to convert first and rank second, because a mover with one van needs the phone to ring this month, not next year.
A new website is not a marketing cost. It is the one lead source a removals company owns outright.
{ THE RESULTS }
Forty enquiries a month, and a business that decided to grow
Between October 2025 and August 2026 the site recorded 448 enquiries, quote forms and phone calls combined, an average of about forty a month and never fewer than twenty in any month, including the winter. Google Ads brought 263 of them, organic search 117 and people typing the name in directly another 56. Organic visits rose from 31 in the site's first month to 74 in August 2026, and search impressions went from 7,000 to 24,000 a month as the Kent town pages started to rank. The business changed shape around that flow. More Than Movers went from one van to multiple vans, took on a dedicated storage unit, a long-held ambition, built a permanent team, and stopped discounting to win work. Comparison-site dependency is substantially reduced. The question a year ago was whether the business was viable. The question now is where to put the next van.
Google Analytics key events (quote form submissions and phone clicks), October 2025 to August 2026. Search Console June 2025 to August 2026. Fleet and storage figures from the client.
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Jamie Barrat
More Than Movers, Folkestone
