{ CASE STUDY }
Essex House Removals had been trading for ten years with six vans, spending on marketing every month without knowing what was actually working. Twelve months on, the fleet has doubled.
Google Ads, Website Build and SEO
Southend-on-Sea, Essex
12 months
Vans on the road, up from 6
Google Ads leads in 12 months
More organic traffic
The work
{ THE CHALLENGE }
Spending without knowing what worked
Essex House Removals had been running for ten years with six vans on the road. Money went into marketing every month, but conversion tracking was broken, so nobody could say which enquiries came from where. The website was dated, and a large share of the work arrived through comparison sites that assigned leads rather than sending customers direct.
{ WHAT WE DID }
Fix the measurement, then the marketing
We started with the Google Ads targeting rather than a redesign, because that was where budget was being wasted week to week. Next we rebuilt conversion tracking, so every decision after that point came from real numbers instead of guesswork. With measurement working properly, we rebuilt the website around one job, getting a home survey booked, and put SEO underneath it as the channel that compounds over time.
Olly Battersby, Co-Director: “The aim was to clean up the site architecture and give it a clearer structure built around converting. On the visual side I wanted a more distinct feel and identity, without treating it like a total rebrand that took away from what Chris was already happy with.”
{ THE RESULTS }
Six vans to twelve
The fleet has doubled. Direct enquiries now replace most of the platform-assigned leads that used to fill the diary, and the flow is steady rather than the feast and famine it was before. Chris has enough confidence in the pipeline to stop discounting to win work.
All figures cover the twelve months to July 2026.
Book a free strategy call and we will show you where you currently stand.
Chris Potts
Owner, Essex House Removals
